
World
concert touring logistics demand constant communication and coordination between
travel arrangements and freight forwarding. There is an elegant symmetry
to the fact that Air Apparent, the preeminent company responsible
for keeping rock and rollers traveling the world in style while on extended
world tours, actually originated with a series of phone calls between friends
in freight and travel.
Joel
Bernstein, in the early 70's was the photographer for Crosby Stills
Nash & Young and called
his brother David to get the band of out of a
freight and travel jam.
The Bernstein family had a history in the traditional freight forwarding business
and David met the
challenge and
saved the band from missing a critical show.
With rock and roll exploding onto the scene at the time and seeing the need
for such time-sensitive international logistics for musical tours, David spun-off
from the family business creating
Rock-It Cargo,
USA, Inc. Rock- It, now the dominant force in logistical services to the music and entertainment
touring business.
David then called on his longtime friends, Andy and Donna Dietz to
provide the travel arrangements for the bands. With
the Dietz’s expertise
in travel and Bernstein’s logistical expertise, an idea was formed whereby
the two companies would combine forces to enable the band, the entire entourage,
the equipment and the stage, to all travel together in synchronicity as
one. From one
gig to the next, without missing a beat, year after year; pioneering the art
of the
multi-venue
world tour, as we now know it.
Air Apparent
was formed to cater to artists and performers and their every travel need, and
since CSN&Y has grown to handle such leading performers as: the Eagles,
Elton, Bowie, Queen, ZZ-TOP, Jimmy Buffett, Michael Jackson, NSync, Bryan Adams
and many many more. Through years of experience handling the "high-maintenance",
Air Apparent has earned a worldwide reputation for providing outstanding tour
packages and travel services and has been awarded many honors by industry publications
and even recognition on albums from
Neil
Young to
Aerosmith. The outreach
of the company has since spanned the globe, assisting production managers and
coordinating the tour travel of literally hundreds of leading performers and
their entourages. This pioneering
effort
has allowed entertainers and groups to reach international audiences
as prior there were no freight services or travel agencies that bundled these
services. Together Air Apparent and Rock-It Cargo created a reputation for
impeccable freight and travel performance, whereby hand-in-hand they met the
needs of this most demanding clientele, to keep you rocking --
never missing a show!
Check out what our client have had to say over the years, visit our client gallery or click below.